Dee Cater | Advertising & Marketing Portfolio

Gannon Pest ControlClient Work
Gannon Pest Control is a local Syracuse extermination company. They have a large market in residential business, but want to capture a bigger share of commercial business. The following is a campaign targeted to consumers who work in offices and warehouses, making them aware that in addition to houses, Gannon can take care of their extermination needs in offices and warehouses.
My team pitched this idea to Gannon Pest Control.

Gannon Pest Control
Client Work

Gannon Pest Control is a local Syracuse extermination company. They have a large market in residential business, but want to capture a bigger share of commercial business. The following is a campaign targeted to consumers who work in offices and warehouses, making them aware that in addition to houses, Gannon can take care of their extermination needs in offices and warehouses.

My team pitched this idea to Gannon Pest Control.

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Stride Gum
Advertising Campaign

Stride Gum’s claim to fame is long-lasting flavor. This campaign highlights that product benefit in a fun way that fits with the personality of the brand.

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SorelPrint Campaign
Sorel is a company that makes durable, reliable boots for explorers and winter sportsmen. This campaign speaks to those men by highlighting injuries they could’ve sustained on their adventures if they weren’t outfitted with Sorel boots.

Sorel
Print Campaign

Sorel is a company that makes durable, reliable boots for explorers and winter sportsmen. This campaign speaks to those men by highlighting injuries they could’ve sustained on their adventures if they weren’t outfitted with Sorel boots.

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123IKEBranding and OOH
123IKE is a program I developed and branded that aims to encourage citizens to use a bike for everyday transportation to work or school. The campaign is non‑intimidating, simple, and fun to introduce bike riding to beginners as a practical means of transportation.

123IKE
Branding and OOH

123IKE is a program I developed and branded that aims to encourage citizens to use a bike for everyday transportation to work or school. The campaign is non‑intimidating, simple, and fun to introduce bike riding to beginners as a practical means of transportation.

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Cosmopolitan MagazineIntegrated Client Work
Cosmopolitan Magazine is the best selling magazine in America. Cosmopolitan tasked my team with extending their reach with their already loyal newstand fanbase by engaging them online. This campaign offers new website features, mobile applications, display ads, and a promotional campaign centered around relevant and trusted information to make Cosmopolitan.com the TRUSTED girlfriend of every fun, fearless female.
My team pitched this idea to Cosmopolitan in NYC. The campaign book is available for review upon request.

Cosmopolitan Magazine
Integrated Client Work

Cosmopolitan Magazine is the best selling magazine in America. Cosmopolitan tasked my team with extending their reach with their already loyal newstand fanbase by engaging them online. This campaign offers new website features, mobile applications, display ads, and a promotional campaign centered around relevant and trusted information to make Cosmopolitan.com the TRUSTED girlfriend of every fun, fearless female.

My team pitched this idea to Cosmopolitan in NYC. The campaign book is available for review upon request.

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Dinosaur Bar-B-Que SauceIntegrated Advertising Campaign
Dinosaur Bar-B-Que Sauce is a line of sauce created by the owners of the famous Dinosaur Bar-B-Que restaurant. This national campaign seeks to get Dinosaur Bar-B-Que Sauce greater distribution with food retailers. It centers around the idea of a rampaging dinosaur taking bites out of ads and gets consumers involved by having them use the ads to help track his movements.

Dinosaur Bar-B-Que Sauce
Integrated Advertising Campaign

Dinosaur Bar-B-Que Sauce is a line of sauce created by the owners of the famous Dinosaur Bar-B-Que restaurant. This national campaign seeks to get Dinosaur Bar-B-Que Sauce greater distribution with food retailers. It centers around the idea of a rampaging dinosaur taking bites out of ads and gets consumers involved by having them use the ads to help track his movements.

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